Magnitogorsk Shoes Factory LLC (MSF) is a consumer goods industry enterprise.

The main line of our business is producing footwear for  all-age children.
MSF beginning and developing is closely related to Magnitogorsk formation history. In 1935 there was opened  the first customized shoe-maker’s shop in Udarniki Street to satisfy needs of the growing town. Shoes were produced manually. Officially, Magnitogorsk Footwear Factory starts its history from November, 1941. Magnitogorsk industrial potential sufficiently increased after the west region factories had been evacuated to the banks of Ural. One of the first newly arrived enterprises became Osipenko Shoes  Factory (Berdyansk presently) On the 11th of November, 1941 S. Krivoruk, the Head of Magnitogorsk Shoes Factory was prescribed to assume the funds, material stock and manufacturing facilities of Osipenko Shoes Factory (order No 375 d/d.11.11.1941) The miners’ club premises were given to place the manufacturing equipment. The 11th of February, 1942 is considered to be the very date of putting the factory into operation.
In the first half year there were produced 107 210 pairs of shoes. They were textile wooden-soled shoes. In the middle of 1943 the factory threefold increased the output.
But the real production expansion had been reached in 1950 after a high experienced specialist U.G. Fleishmann took charge of the factory. In 1951 the factory won such awards as the Red Banner of Regional Executive Committee, Regional labor-union Reward, and the Banner of Executive Committee of a local Soviet of People’s Deputies. Afterwards the factory was acknowledged as the best light industry enterprise in the Southern Urals, leaving more experienced teams behind. In the second and the third quarters of 1951 Magnitogorsk manufacturers came in a good third in the branch of national economy social competition.
Since 1953 MSF product realization has been seized not only Chelyabinsk Region, but also Bashkir ASSR, the Omsk Region and the Kurgan Region. In 1956 the factory crossed the point of one-million-output by producing 1 070 390 footwear units. In that very year there was open sales department and development department in the factory. In 1959 MSF innovators were awarded Rationalization Proposal Prize. In 1959 Magnitogorsk Shoes Factory became the largest footwear industry enterprise in the Southern Urals.
In 1968 a new factory building was place in commission. It produced over 75 per cent of all footwear made in the Chelyabinsk Region. In 1968 a new factory building was place in commission. Specialists charged it as the best equipped factory building in Russia.
In November 1971,   MSF staff celebrated the thirtieth anniversary of the factory. Daily there were made over 20 thousand units of footwear in 140 different models by that time. In 1973 MSF team won the Republic Competition for three times. In 1973, October 19, there has been produced the fifth million pair of shoes since the start of the year. In 1976 MSF production was exported for the first time.

Magnitogorsk shoe manufacturers were the first to introduce a self-supporting basis method. In 1978, July, 7 this method was highly appreciated on the National Economy Exhibition. In the 80’s the factory has increased the output to 7.5 million units per year.
In 1986 MSF production was expanded to 200 home cities and 6 foreign countries. From 1987, January, 1 the factory overpassed to the self-supporting basis and the internal financing. From 1987, November, 1 the factory team was named “Magnitogorsk Footwear Commercial and Industrial Unification”. That year the carrying capacity was fully mastered – the year output worked out 7 560 700 units of footwear.
In early 90-s economic recession dilapidated the factory. The production has almost stopped. In 1997 Vladimir Voloshok was appointed the Director General of OJS “Magnitogorsk Shoes  Factory” by the decision of the supervisory counsel. Vladimir Voloshok took control and has leaded the company from decay to strength. MSF is currently one of the top consumer goods industry enterprises in the Russian Federation.
The factory specializes in children’s footwear production. Assortment of goods copes with nursery, small-children, preschool and school age groups. Only pollution-free hygienic quality certificated materials and stocks that take account of child’s foot features are used in making footwear
The output passes strict control at each stage of the production process. The footwear is made in compliance with all requirements of the public health service that provide correct development of a child’s foot. To satisfy needs of more demanding clients, the factory produces “FOMA” footwear.
The important advantage of this brand is that the models are the novelty. They are made of top-grade imported and home components and their level of quality and design meet the severe requirements of the market.  MSF production is well-known almost in all regions of the country: from Murmansk to St. Petersburg, from Krasnodar to Vladivostok. The customer base is constantly increasing. At the present time is consists of more than 220 home cities. The factory has trade promotion offices in Moscow and Novosibirsk. The retail chain is presented in Magnitogorsk, Chelyabinsk, Ufa and Orenburg.  MSF team steadily takes part in regional and international exhibitions. By virtue of a credit and constant achievements in shoe manufacturing our craftspeople permanently win high awards and prizes. From 1999 the factory is a full-fledged member of the Russian Manufacturers and Exporters of light and textile industry goods Union “ULTE”. At the XX wholesale and of textile and light industry equipment exhibition, March 2003, the factory was awarded by a Gold medal and a certificate “500 the most prosperous Russian enterprises”.   MSF team holds a diploma and a certificate of American Business Academy and AIBA Management, and the Financial and Technical Partnership Institute (Birmingham, Alabama, USA).

Deep knowledge of the market, modern flexible manufacturing technologies, competent personnel and able direction – these are the things that make up MSF success.